MarGen Media Group / Digital Media Company
We build and monetize first-party audiences — for independent publishers, and increasingly, for ourselves. Newsletter operations, brand sales, and paid growth, run as one function. Because they compound.
$50K+/mo
in brand sales reached for one publisher client, from a standing start, in year one
$2M+
annual paid acquisition managed for publisher clients
100K+
subscribers on the largest newsletter under management
7
media properties — four operated for clients, three owned outright
10×
subscriber growth on our newest music property, in twelve weeks
Most operators sell ads or grow audiences. We do both — and run the paid growth engine underneath. Audience you own makes sponsorships worth more. Sponsorship revenue funds audience growth. Paid acquisition scales what works.
We operate newsletters as standalone businesses inside yours: strategy, content operations, subscriber acquisition, deliverability, analytics. We speak the economics fluently — CPAs by channel, open-rate decay, subscriber LTV, sender reputation — because we run our own publications on the same stack.
We run your sponsorship inventory as a function of your business: prospecting, outreach, closing, IO management, campaign fulfillment, reporting. Standardized commercial terms, brand-safe editorial, one relationship for advertisers buying across the portfolio.
Paid social at scale for publishers: campaign builds, budget steering, creative iteration, and closed-loop cost-per-pageview optimization tied to revenue — not vanity metrics. Seven-figure annual spend under management.
When MMG took over brand sales for a flagship consumer-tech publisher in our portfolio, the commercial opportunity was untouched: a large, trusted audience with real editorial authority, and no dedicated sales function behind it yet. The audience was already valuable. The revenue engine just hadn't been built.
Inside a year, the property's brand sales reached $50K a month — and are still scaling. Sponsorships, sponsored editorial, and multi-property packages — prospected, closed, fulfilled, and reported by MMG as one function of the business.
≈$0 → $50K+/mo
brand-sales revenue, still scaling
<12 months
from takeover to run rate
One retainer
sales, fulfillment, and reporting
The services business proves the playbook; the network is where it compounds. MMG is building a portfolio of owned-and-operated media brands — starting with newsletters in commercially dense verticals — using the same audience and monetization engine we run for clients. More properties means larger combined reach, access to bigger campaign budgets, and category data no single publisher can assemble alone.
Step 1
Publisher services fund the machine. Brand sales, audience operations, and paid growth for client publishers.
Step 2
Owned brands built on proven acquisition economics. Subscribers acquired at known CPAs into verticals with real advertiser demand.
Step 3
Media brands with enterprise value. Diversified revenue, documented operations, exit optionality.
Honest product picks and buying guides for your home, for US homeowners who just moved or are upgrading.
Weekly premieres, gear, and guest DJ sessions. Launched February 2026 — fast-growing and label-endorsed.
Weekly English-language news for Quebec's Eastern Townships, every Thursday.
Indexed: Apr 20, 2026 = 100. Data through Jul 10, 2026. Indexed while the property is early-stage — absolute audience and revenue figures publish here as network brands mature.
Full-time creators now publish on 3.4 platforms on average — and own the audience on none of them. Algorithms change, revenue splits change, policies change unilaterally. A subscriber list doesn't. Newsletter sponsorship CPMs run $50–150+ at the top tier, ahead of most platform monetization, and every subscriber is a relationship the publisher owns outright. That asymmetry — rented reach versus owned audience — is the entire business.
Before MMG, this team ran sales, partnerships, and revenue inside two of the largest independent publishing networks — Valnet (MakeUseOf, How-To Geek, Android Police, Pocket-Lint) and Static Media's 20+ brand portfolio. The playbooks on this page were built at that scale, and now run on our own properties every week.
Co-Founder & CEO
Twice took a sales function from zero to a network-wide, seven-figure engine — at Valnet, then Static Media — building the teams that carried both from concept to maturity. Scaled MakeUseOf from 25 to 250 people at over a million daily pageviews, leaving Valnet holding two chairs at once: VP of Sales and GM of MakeUseOf and How-To Geek. At MMG he runs strategy, publisher development, and the $2M+/year paid-growth practice.
LinkedIn ↗Co-Founder & COO
A decade inside the same networks: Editor, Affiliate Manager, and Director of Commerce at MakeUseOf; Senior Director of Partnerships and Head of Sales at Valnet; Head of Sales & Partnerships at Static Media. At MMG he runs operations and delivery across the publisher portfolio, leading the Gadget Review account day to day.
LinkedIn ↗CRO
Partnerships across the same portfolio: MakeUseOf and Android Police, Partnerships Director at Valnet, then Director of Partnerships at Static Media. A music journalist by origin, he writes and operates Waveform Transmitter — and at MMG runs revenue, brand partnerships, and editorial.
LinkedIn ↗